Does Sex Really Sell?
Paul Hooper-Kelly
It's always been thought that sex sells products better than virtually any other marketing approach. Now discover the truth . . . keep reading
|
Why Bother To Build A Mailing List?
Paul Hooper-Kelly
Let's look at why creating a list of prospects and customers is vital for the success of your business. And we'll do that by following the progress of two internet marketing rookies . . . keep reading
|
Forum Marketing 2012
Paul Hooper-Kelly
Forum marketing has been damaged by spammers, so many forums no longer allow signatures. So here's how to still get value from forums in 2012 . . . keep reading
|
Content Distribution
Paul Hooper-Kelly
The times they are a-changing - so you need to get up to speed with the latest ways to attract traffic with your content . . . keep reading
|
How To Design Your New Life
Paul Hooper-Kelly
Success in internet marketing not only means financial freedom, it also means you can live anywhere with an internet connection. So what would your new life be like? . . . keep reading
|
Why Spin Content?
Paul Hooper-Kelly
Article spinning software has gotten a bad press, because folks aren't using it properly. So find out when and how you should use it . . . keep reading
|
Numbers Count
Paul Hooper-Kelly
Recently an ice cream vendor has begun to appear in our neighbourhood. I'm always interested to see how others tackle selling, so I kept watch and this is what I discovered ... . . . keep reading
|
Can We Get Our Truck In Here?
Paul Hooper-Kelly
When I was selling face to face, it was how I sold larger than normal quantities of industrial chemicals - using the 'comparison' technique. And it works just as well on line! . . . keep reading
|
Turning Your Guarantee Into A HOT Selling Point
Paul Hooper-Kelly
If you are selling a standard product on line, then distance selling regulations in the USA, and most other countries, state that you must provide a refund guarantee. So here's where we turn a legal requirement into a strong selling point. . . . keep reading
|
Help A Reporter Out
Paul Hooper-Kelly
Here's a way of getting you and your business involved in the mainstream media, which can bring great kudos for you and your business . . . keep reading
|
|
LSI Keywords
Paul Hooper-Kelly
A while back, Google bought a company researching artificial intelligence. Here's why that's important for you ... . . . keep reading
|
WordPress Plugins
Paul Hooper-Kelly
One of the many advantages of WordPress is the wealth of plugins you can use to customize the function of your sites. So here are the 'must have' plugins for your site. And the good news is: most are completely free . . . keep reading
|
FaceBook's TimeLine changes
Paul Hooper-Kelly
FaceBook are always making changes, but this one is the BIG Daddy of them all! But here's a quick heads up that will soon get you up to speed . . . . . . keep reading
|
When do you fail?
Paul Hooper-Kelly
What holds most folks back from succeeding is simply the fear of failure. But -- once you see failure for what it really is -- it becomes powerless to hold you back and you can go forward to accomplish your dreams! . . . keep reading
|
Email Secret #2 - Getting your emails opened
Paul Hooper-Kelly
If I asked most people what was the single most important feature of an e-mail broadcast that determined whether it got deleted or opened, most would probably say "The subject line". In which case, they would be wrong. . . . keep reading
|
A Tour Of A Camtasia Video
Paul Hooper-Kelly
Watch this video and see just how easy Camtasia makes it to produce really professional videos with their ingenious 'call-outs' and other facilities. . . . keep reading
|
Finally... The Truth About Duplicate Content
Paul Hooper-Kelly
There's a lot of discussion about 'duplicate content' and whether having more than one copy of an article published on the internet gives rise to a 'duplicate content penalty' from Google. So here's is some evidence of my own plus a video from one of Google's top engineers to help you decide. . . . keep reading
|
How's Your Brand Image Looking?
Paul Hooper-Kelly
There just might be some primitive tribesman, deep in the Amazonian rain forest, who has not heard of Donald ("You're Fired!") Trump, but the rest of us have. So what has this got to do with you and your business? . . . keep reading
|
The Perfect Moment To Increase Your Profits
Paul Hooper-Kelly
Contrary to what many self styled internet gurus will tell you, there's pretty much nothing in internet marketing that hasn't already been tried and tested for years and years off-line. That's because people are still the very same folk that bought stuff long before the internet was invented. So here's one technique I used off-line for many years, which is even easier to put into practice on-line. . . . keep reading
|
Supercharge Sales With Your Monkey's Fist
Paul Hooper-Kelly
When I successfully sold insurance - one of the toughest things to sell - my hero was Frank Bettger. He started off a complete failure, yet went on to sell record amounts of insurance during the Great Depression of the 1930s. And in Chapter 25 of his wonderful book, he tells of something which inspired him to greater heights of salesmanship. . . . keep reading
|
What Are You REALLY Selling?
Paul Hooper-Kelly
There is a question all successful marketers must ask themselves, if they want to be rich and successful. Because these five simple words can make the difference between rip roaring success and miserable failure. That question is ... . . . keep reading
|
Creating A Sure Fire Theme For Your Sales Message
Paul Hooper-Kelly
We've discussed the Four Rs of Reward, Romance, Reincarnation and Respect and , to a large extent, one of these will be the broad theme or thread plus a good dose of Respect. But, how do you get an even better idea of what makes your prospects tick? . . . keep reading
|
Creating A FaceBook Welcome Page
Paul Hooper-Kelly
Despite the radical FaceBook changes on March 31, your welcome page still has a vital role in your FaceBook marketing. And here's a simple way to create a red hot one . . . keep reading
|
|
Your Guided Tour
